AGRO
FROM THE LAND TO THE TABLE
Agro is a sustainable design project that champions the traditions of Barcelona’s local markets, raising awareness about the importance of consuming seasonal and locally sourced products. It offers an educational approach to haute cuisine, inviting customers into this world through a culinary experience that aims to transform their habits in purchasing, cooking, and eating. Embracing principles of circular economy, the project empowers users to create bio-design products by recycling food waste collected from the market.
‘NAMING - AGRO’
Expanding the visual language of the brand, we recorded some media at Mira Festival and recreated an immersive experience and afterward use that material as promotional assets and advertisements.
‘AGRO BIOPLASTICS’
Bioplastic is a type of plastic made from organic raw materials—specifically, food waste such as fruit and vegetable remnants. In our project, we have designed a collection of bags crafted from these compostable market leftovers, embracing a sustainable, circular economy that prioritizes biodegradability.
‘AGRO BIOCERAMICS’
Bioceramics are a key subset of biomaterials, made from resorbable substances. We create bioceramic tableware using organic waste from the market—specifically, egg shells that would otherwise go to waste.
‘AGRO SPACE’
Much of how we interact with the world goes back to the ways in which we created experiences of delight pain, and tolerance through our perception. Feeling tells us emotionally about texture, smell, and taste it transcends our bodies and frames our ways of experiencing, creating, and understanding. Food is considered one of the most sensory activities in which we participate. We use all our sense when we eat; sight, smell, touch, taste, and sound.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Space Designers:
Anna Grau
Belén Jiménez
Anna Grau
Belén Jiménez
Services:
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Brand Narrative / Naming
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Brand Narrative / Naming
Techniques:
Digital Design / Post Production
Digital Design / Post Production