BIMBA’ SPLAINING
ELEGANT MADNESS
︎︎︎Creative direction that identifies new Bimba & Lola’s campaign as a purpose to relaunch the brand. Based on the concept of ‘Mansplaining’ and the campaign turned the meaning describing the ‘Elegant Madness’ of their brand’s women’s community. Its publicity empathizes how this target can lead a lifestyle and dress how they feel both inside and out from their empowerment. Approaching an era of influencer marketing, some daily situations are explained in an ordinary context, but absurd and singular actions appear to generate these doses of sane madness.
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‘TEA TIME’
Model: Emma Dobarco
‘TEA TIME’
Model: Emma Dobarco
Services:
Creative Direction / Art Direction / Campaign / Brand Identity
Creative Direction / Art Direction / Campaign / Brand Identity
Technique:
Fashion Photography
Fashion Photography