ÉCLAIR
FROM DARK TO LIGHT KITCHEN
‘Éclair’ seeks to redefine the dining experience by bringing high-end cuisine (mise en place) directly to customers’ homes. This innovative concept aims to make fine dining accessible to all, democratizing the luxury of gourmet meals. The dishes are prepared in an open, public workspace, allowing customers to witness the artistry behind the meals firsthand. They can engage with chefs, participate in interactive cooking workshops, and attend masterclasses led by the very chefs who designed the menu.
‘LIGHT KITCHEN’
‘From dark to light kitchen’ represents a shift from hidden, behind-the-scenes production spaces (dark kitchens) to an open, transparent process. The goal is to create a ‘Light Kitchen,’ where the culinary preparation process is visible to customers, emphasizing transparency and breaking down the barrier between workspaces and leisure spaces. It introduces a new delivery model that offers high-end dining at home, aiming to democratize fine dining. It gives customers a behind-the-scenes look at meal preparation, turning the workspace into a transparent showcase that engages users and elevates the chefs and their work environments.
‘ECO-PACKAGING’
Each format is condensed in a way that reflects the unique identity of each studio, with the layout itself serving to recreate and highlight that identity.
‘LIGHT-PACKAGING’
Each format is condensed in a way that reflects the unique identity of each studio, with the layout itself serving to recreate and highlight that identity.
‘PINSULA’
‘Pinsula’ is a versatile, ergonomic culinary tool designed to merge the precision of tweezers with the delicacy of a spatula. Created to meet the high demands of fine dining, it allows chefs and users to plate with exceptional detail and accuracy. The tool’s ergonomic shape fits comfortably in the user’s hand, with an elevated design that prevents contact with surfaces, ensuring cleanliness and avoiding contamination. Both ends are carefully shaped for optimal balance—ensuring that when the tool is used, it remains stable and controlled. The central arch serves not only as a support point but also as a grip, adapting perfectly to the natural hand position of the user.
‘ÉCLAIR GRAPHIC IDENTITY’
Each format is condensed in a way that reflects the unique identity of each studio, with the layout itself serving to recreate and highlight that identity.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Services:
Art Direction / Creative Direction / Brand Identity / Editorial Design
Art Direction / Creative Direction / Brand Identity / Editorial Design
Techninques:
Digital Production
Digital Production