ELASTIC PEARLS
(DE)CONSTRUCTING SYSTEMS
‘Elastic Pearls’ is a critical project that takes an unconventional approach to graphic design, exploring how graphic grids can be (un)hidden through iterative design processes. The project challenges traditional communication by presenting a playful format where the reader can fold and unfold the spreads, transforming the layout with each interaction. This self-referential critique of graphic systems deconstructs the medium itself, unveiling new dimensions and abstract interpretations of how information is organized and converted into a design piece.
‘EXPERIMENTAL BOOK’
Breaking away from the typical publication structure, the zine’s unconventionality becomes an integral part of its content, offering an abstract display of information. As the reader engages with the piece, they are continually surprised and enchanted by the hidden elements revealed through the dynamic unfolding process. What begins as a simple format transforms into a multi-dimensional volume, inviting exploration on both a conceptual and tactile level. The traditional graphic grids are (un)hidden using the technique of screen printing, where three different inks are forced through a fine mesh screen to create intricate, layered designs.
‘HIDDEN STRUCTURES’
Through repeated folding, the pages are reduced to a smaller format, and embossing is used to stamp raised and sunken designs in silver ink, adding texture and depth. The grids themselves are deformed, evolving into figures and abstract shapes as they interact with the foil, pushing the boundaries of 2D design into volumetric expression.
‘SCULPTURAL VOLUMES’
Through this process, the project challenges the transformation of a flat, 2D format into a 3D object, where the grids evolve into columns and pillars, taking on the form of sculptural shapes. Depending on how the foil is folded and unfolded, its physicality shifts, allowing it to oscillate between representative and abstract volumes, creating an interplay between material, form, and the surrounding environment.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Services:
Creative Direction / Art Direction / Product Design / Packaging / Editorial Design / Photography
Creative Direction / Art Direction / Product Design / Packaging / Editorial Design / Photography
Techniques:
Embossing / Litography / Screen Printing / Sculpture / Post Production
Embossing / Litography / Screen Printing / Sculpture / Post Production