ELECTIONS CAMPAIGN
UAL ARTS STUDENT´S UNION
The UAL Arts Social Union ‘Elections Campaign’ is defined by its vibrant green and yellow color scheme, which embodies the campaign’s commitment to sustainability, energy, and inclusivity. These colors go beyond simple design choices—they symbolize the union's dedication to environmental responsibility and a vision for positive, lasting change within the student community.
Green represents growth, renewal, and eco-consciousness, aligning with the campaign’s goal to foster a sustainable campus culture. It emphasizes initiatives that encourage students to embrace green policies, while also highlighting the importance of sustainability in both immediate and long-term student life. On the other hand, yellow evokes energy, optimism, and visibility—signaling the enthusiasm and hope that the candidates bring to their platform. It is designed to brighten the conversation around student life, ensuring that all voices are heard and every student feels represented.
The campaign’s design is bold and dynamic, incorporating modern typography that ensures clarity and emphasis. The strategically placed typography highlights key messages, making the content not only visually commanding but also easily legible, reinforcing the campaign’s focus on visibility. This combination of typography with the green and yellow color palette enhances the overall message, making sustainability and inclusivity the campaign’s focal points.
In addition to the typography, the design employs a variety of graphic elements, including icons, rectangular shapes, and post-its. Icons provide intuitive representations of core campaign themes such as environmental activism, student well-being, and community engagement, allowing for quick visual understanding. Rectangular shapes offer structure, organizing the layout into a cohesive, easily navigable format, while subtly nodding to the systems and order that the campaign seeks to bring to student life. Post-it designs contribute an informal, collaborative feel, symbolizing an open dialogue and active participation within the university community.
By combining these elements, the campaign conveys a clear message of transparent leadership, social responsibility, and a forward-thinking agenda. It advocates for eco-friendly initiatives, enhanced mental health support, and a stronger, more connected campus community, ensuring that all students feel empowered to take part in shaping the future of their university.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Services:
Art Direction / Creative Direction / Brand Identity / Editorial Design
Art Direction / Creative Direction / Brand Identity / Editorial Design