HARD ROCK CAFE
SAVE THE PLANET
Hard Rock Cafe Barcelona is committed to making a positive impact on the local community by partnering with the Arrels Foundation to support individuals experiencing homelessness. As part of this initiative, they launched a Tote Bag Challenge, with all profits from the bag sales going to charity.
The design concept centers around the theme —Save the Planet— , making a strong sustainability statement in support of the cause. The artwork features a hand-drawn typeface created by a homeless individual, inspired by the distinctive patterns found on the pavements of Barcelona. The designs reflect both a sense of place and a commitment to social responsibility.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Client:
Hard Rock Cafe
Hard Rock Cafe
Collaboration:
Arrels Foundation
Arrels Foundation
Services:
Art Direction / Creative Direction / Brand Logotype
Art Direction / Creative Direction / Brand Logotype
Techniques:
Post Production
Post Production