HARD ROCK CAFE
SAVE THE PLANET
Esperanza is primarily a female name of Spanish origin that means ‘hope’. For this series, a visual narration aimed to note that our elders constitute most of our society. Based on a remaining ‘Golden age’ as idyllic, and yet an imaginary past time of peace and prosperity, the photography reportage narrates about a transmitter of wisdom and experience. It addresses the ‘irruption of the elderly adult in our society’, as a social concern, and aims to make them present and claim a place in a public world compatible with the natural limitations of aging.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Client:
Hard Rock Cafe
Hard Rock Cafe
Collaboration:
Arrels Foundation
Arrels Foundation
Services:
Art Direction / Creative Direction / Brand Logotype
Art Direction / Creative Direction / Brand Logotype
Techniques:
Post Production
Post Production