ORIGEN
REGENERATING SYMBIOSIS
‘Origen’ stands out as a pioneering brand driving —eco-conscious change— in the ever-evolving sustainable fashion landscape. With a focus on ethical fashion, Origen views textiles and waste as temporary solutions within a competitive market, offering a progressive approach to sustainability. By prioritizing responsible materials and thoughtful craftsmanship, they carve out new paths for trend-conscious consumers who seek both style and sustainability.
‘ORIGEN’
The name ‘Origen’ draws inspiration from the concept of origin—the very beginning, source, or root of something. As a brand, Origen signifies a return to the foundational principles of fashion: sustainability, ethics, and craftsmanship. It reflects a new origin for the fashion industry, one that prioritizes responsible practices and environmental consciousness. Together, Ori-Gen can be interpreted as ‘The Origin of a New Generation’.
‘THE COAT’
Their latest collection aims to redefine sustainable fashion by designing coats that push boundaries and explore new possibilities within the industry. In this way, Origen is not just a brand; it is a movement towards a more ethical future in fashion.
Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Model:
Amaya Fernández
Amaya Fernández
Services:
Art Direction / Brand Identity / Brand Strategy / Fashion & Beauty / Naming
Art Direction / Brand Identity / Brand Strategy / Fashion & Beauty / Naming
Techniques:
Digital Design / Post Production
Digital Design / Post Production