PERSPECTIVES
IN RELATION TO EACH OTHER
︎︎︎Since 1998, Saint-Étienne Regional School of Fine Arts (currently named Esadse) has been organizing the Biennale Internationale Design Saint-Étienne, an eclectic design event that prompts contemporary creations. It is built up with exhibitions and strong statements about design accessible to all audiences within a festive atmosphere punctuated by events, visits, and workshops. The symposiums and gatherings are a genuine laboratory of the contemporary world. Held at the Cité du Design the supposed event theme was simply: ‘In relation to each other’. Through the lens of design and its democratization within multiple applications, the identity created was built around the concept of ‘Perspectives’.
‘XPHERES 360o’
The pack that includes the six Xpheres provides the user with a wholly immersive experience itself. Each of the Xpheres is characterized by textures and adjectives and the connection between all of them creates a sensorial trip that can be interpreted by the user. Each person that has this set interprets the Xpheres with a specific musical experience that they want to record and replay, according to what they feel by touching each product.
‘BRAND GUIDELINESS’
The graphic system is designed to complement the architecture of the venue where the media event takes place. Semi-abstract triangular shapes and their consistent repetition serve as a strong visual resolution. The generative branding for the exhibition reflects the duality between the artists' perspectives on their work and their relationship with the audience. This visual approach captures two contrasting viewpoints that coexist simultaneously, aligning with the concept of iterative design.
‘BRAND IDENTITY AND CAMPAIGN’
Expanding the visual language of the brand, we recorded some media at Mira Festival and recreated an immersive experience and afterward use that material as promotional assets and advertisements.
‘BRAND IDENTITY AND CAMPAIGN’
Expanding the visual language of the brand, we recorded some media at Mira Festival and recreated an immersive experience and afterward use that material as promotional assets and advertisements.
‘BRAND IDENTITY AND CAMPAIGN’
Expanding the visual language of the brand, we recorded some media at Mira Festival and recreated an immersive experience and afterward use that material as promotional assets and advertisements.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Client:
Cité Du Design
Cité Du Design
Services:
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Digital / Exhibitional / Editorial Design / Naming
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Digital / Exhibitional / Editorial Design / Naming
Techniques:
Digital Production / Film & Motion Graphics
Digital Production / Film & Motion Graphics