SER
FOOD AS A BEHAVIOUR OF LIFE︎︎︎SER generates social awareness and reflection on the importance of the act of eating through sensory stimuli by understanding ‘food as a behavior of life’. The aim is to ‘recover the intimate contact with the food’ through the space, the product, the communication, and the gastronomy itself.
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‘STAGE I: WE ARE WHAT WE EAT, BUT ALSO HOW WE EAT’
‘STAGE I: WE ARE WHAT WE EAT, BUT ALSO HOW WE EAT’
Much of how we interact with the world goes back to the ways in which we created experiences of delight pain, and tolerance through our perception. Feeling tells us emotionally about texture, smell, and taste it transcends our bodies and frames our ways of experiencing, creating, and understanding. Food is considered one of the most sensory activities in which we participate. We use all our sense when we eat; sight, smell, touch, taste, and sound.
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‘STAGE II: FROM INDIVIDUAL SENSING TO COLLECTIVE EXPERIENCES’
‘STAGE II: FROM INDIVIDUAL SENSING TO COLLECTIVE EXPERIENCES’
At the fundamental level, we are equal, we are human. We need food to survive and air to breathe. Collective sensing is about how we build empathy and networks of inclusive support. Do you see what I see? Can you feel what I feel? As part of perceiving together, we built collective knowledge from shared experiences.
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‘DECODING PERCEPTIONS’
‘DECODING PERCEPTIONS’
The flavors are always the same but the perception and sensory intensity varies function of each individual. Our expectations, judgments, and enjoyment of food and taste are formulated in our minds based on sensory input taste is really a construct multisensory of all our senses congruently united.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Space Designers:
Anna Grau
Belén Jiménez
Anna Grau
Belén Jiménez
Worked with:
ESPAI SUCRE
ESPAI SUCRE
Model:
Marina Grau
Marina Grau
Services:
Creative Direction / Art Direction / Brand Identity
Creative Direction / Art Direction / Brand Identity
Techniques:
Digital Design / Post Production
Digital Design / Post Production