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Esperanza is primarily a female name of Spanish origin that means ‘hope’. For this series, a visual narration aimed to note that our elders constitute most of our society. Based on a remaining ‘Golden age’ as idyllic, and yet an imaginary past time of peace and prosperity, the photography reportage narrates about a transmitter of wisdom and experience. It addresses the ‘irruption of the elderly adult in our society’, as a social concern, and aims to make them present and claim a place in a public world compatible with the natural limitations of aging.
Driven by recursion, fractals are images of dynamic systems. An image is a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible. Generative languages are created from images constantly fragmented and circulated.The models who appeared in the Novo Decalogue were cast in order to look similar and represent both Adam and Eva.
Driven by recursion, fractals are images of dynamic systems. An image is a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible. Generative languages are created from images constantly fragmented and circulated.The models who appeared in the Novo Decalogue were cast in order to look similar and represent both Adam and Eva.
Creative & Art Direction:
Marta Torras Moreno
Marta Torras Moreno
Services:
Art Direction / Creative Direction / Brand Identity / Editorial Design
Art Direction / Creative Direction / Brand Identity / Editorial Design