XPHERES BY SPOTIFY
BRINGING BACK YOUR MUSIC EXPERIENCES HOME
‘Xpheres’ is an innovative product launched by Spotify, designed to enhance the user experience by infusing emotional value into its customers’ music journeys. This product envisions a future with high-tech environments where users can bring ‘their best music experiencies home’. The Xphere features a 360-degree camera that enables users to record and recreate immersive, emotional experiences tied to specific music moments. Each Xphere is crafted with a unique texture that allows for the capture of specific environments, making each recording deeply personal and reflective of individual memories.
‘XPHERES’
Expanding the visual language of the brand, we recorded some media at Mira Festival and recreated an immersive experience and afterward use that material as promotional assets and advertisements.
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‘PROMOTIONAL VIDEO’
It was essential that the visual identity of Xpheres aligned with Spotify's broader mission and purpose. To ensure this, we conducted thorough quantitative and qualitative research, engaging with key stakeholders across various markets. We also recorded desk material in the actual environments where these music experiences were taking place, ensuring the design would resonate with real-world user contexts and reflect Spotify’s commitment to emotional connection through music.
‘X 360o’
The Xpheres 360° set, which includes six unique Xpheres, offers users a fully immersive sensory experience. Each Xphere is designed with distinct textures and characteristics, creating a tangible connection between the user and their environment. When combined, these Xpheres form a sensorial journey that can be personally interpreted, allowing the user to connect with their own memories and emotions.
‘CREATIVE DIRECTION’
Xphere is dedicated to delivering an experience that is seamless, delightful, and unforgettable. This commitment extends beyond the product itself and into every aspect of the brand’s identity.
‘BRAND GUIDELINES’
We developed a creative direction that amplifies the immersive nature of the experience, ensuring it feels extraordinary and speculative. Every detail is meticulously crafted to transport users, making the Xphere not just a product, but a journey into the future of music and sensory interaction.
‘BRINGING BACK YOUR BEST MUSIC EXPERIENCES HOME’
To expand the brand’s visual language, we captured immersive footage at Mira Festival, which allowed us to recreate the sensory experience at the heart of the Xphere concept. This material was then transformed into promotional assets and advertisements, seamlessly integrating the festival’s dynamic atmosphere with the brand’s vision. The result is a compelling narrative that not only showcases the product but also amplifies its immersive and forward-thinking nature.
Creative & Art Direction:
Marta Torras Moreno, developed with Débora Nunes
Marta Torras Moreno, developed with Débora Nunes
Client:
Spotify
MIRA Digital Arts Festival
Spotify
MIRA Digital Arts Festival
Model:
Miguel Martínez
Miguel Martínez
Services:
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Digital / Exhibitional / Editorial Design / Naming
Creative Direction / Art Direction / Brand Strategy / Brand Identity / Brand Management / Digital / Exhibitional / Editorial Design / Naming
Techniques:
Digital Production / Set Design / Film & Motion Graphics / Fashion Photography
Digital Production / Set Design / Film & Motion Graphics / Fashion Photography